Brand awareness through Podcasting appearances
One way to build brand awareness is through podcasting interviews. The more people that hear about you and your business, the more potential customers you’re reaching. Potential clients will go on to read your blog, sign up to your mailing list, and buy your products or services.
Plus it’s super fun to be a guest on podcasts and learn about others, share your information and make connections.
Become the authority in your niche for brand awareness
The important thing is to make sure you’re sharing your podcast appearance in a relevant way. If you’re on a forum where how to paint is the topic, don’t direct visitors to your podcasting episode that’s about gardening. This makes you look insensitive at best and spammy at worst.
Instead, look for a forum or social media group where users are asking questions that can be answered if they listen to your podcast. Then provide a brief answer to their question and link to your podcast episode for a more in-depth answer.
Generate More Traffic
Many solopreneurs and small business owners have websites and blogs that languish in obscurity. This is bad for your business because it means that potential clients are going to have a harder time finding you.
The good news is that being featured on a popular podcast can generate a lot of traffic to your website and blog. It also gives potential customers social proof that you are an authority in the field and run a trustworthy business that provides excellent service.
Attract Traditional Media Attention
When reporters and show producers need an expert to interview, the first place they usually turn is the internet. If a reporter or producer finds your website, they’ll be looking to see if you’ve ever been featured in other media forms, too.
The reporter or producer may listen to your podcast for proof that you know your subject. The reporter or producer will reach out to you once they feel you are a good fit for the show.
You don’t have to be a marketing wizard to reap benefits and more from your podcast interview. Focus on sharing your episode several times a month through different platforms and watch your reach and subscriber list grow.
Don’t expect to just show up on time and give a great interview. You also need to spend time promoting your podcast appearance. You can’t expect your host to do all of the publicity.
Keep it going
Most podcast content is evergreen so you can post it on social media and forums months or even years later. Regardless when you were featured, you can expect to reap benefits in your community for years to come.