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Brand Awareness through podcasting

Brand awareness through Podcasting appearances

One way to build brand awareness is through podcasting interviews. The more people that hear about you and your business, the more potential customers you’re reaching. Potential clients will go on to read your blog, sign up to your mailing list, and buy your products or services.

Plus it’s super fun to be a guest on podcasts and learn about others, share your information and make connections.

branding to attract right clients

Become the authority in your niche for brand awareness

The important thing is to make sure you’re sharing your podcast appearance in a relevant way. If you’re on a forum where how to paint is the topic, don’t direct visitors to your podcasting episode that’s about gardening. This makes you look insensitive at best and spammy at worst.

Give more to your clients than expected- brand awareness

Instead, look for a forum or social media group where users are asking questions that can be answered if they listen to your podcast. Then provide a brief answer to their question and link to your podcast episode for a more in-depth answer.

Generate More Traffic

Many solopreneurs and small business owners have websites and blogs that languish in obscurity. This is bad for your business because it means that potential clients are going to have a harder time finding you.

The good news is that being featured on a popular podcast can generate a lot of traffic to your website and blog. It also gives potential customers social proof that you are an authority in the field and run a trustworthy business that provides excellent service.

Attract Traditional Media Attention

When reporters and show producers need an expert to interview, the first place they usually turn is the internet. If a reporter or producer finds your website, they’ll be looking to see if you’ve ever been featured in other media forms, too.

The reporter or producer may listen to your podcast for proof that you know your subject. The reporter or producer will reach out to you once they feel you are a good fit for the show.

You don’t have to be a marketing wizard to reap benefits and more from your podcast interview. Focus on sharing your episode several times a month through different platforms and watch your reach and subscriber list grow.

Don’t expect to just show up on time and give a great interview. You also need to spend time promoting your podcast appearance. You can’t expect your host to do all of the publicity.

Branding through podcasts

Keep it going

Most podcast content is evergreen so you can post it on social media and forums months or even years later. Regardless when you were featured, you can expect to reap benefits in your community for years to come.

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Comments

  • Cindy Mailhot
    September 6, 2020

    This looks great but feels so far down the line for me.

  • Amanda
    September 2, 2020

    Love these suggestions! Podcasting is a fabulous venue for bloggers.

    • Karie
      September 3, 2020

      Thanks for reading! It is a great way to get your name out and build authority in any business. Best of luck!

  • Sabrina DeWalt
    September 1, 2020

    I have never thought about using podcasts to market my blog. Thanks for the information.

    • Karie
      September 3, 2020

      It does help to get your name out there. Best of luck!

  • melissa
    September 1, 2020

    I haven’t done a podcast yet, but it is certainly on my radar. Thank you for the tips!

    • Karie
      September 3, 2020

      It’s a great way to start building authority and getting your name out there. Best of luck!

  • Charlene Hartley
    September 1, 2020

    I’m more comfortable with audio than video, so this is something I can experiment with.

    • Karie
      September 3, 2020

      Haha I agree I feel more comfortable on audio that’s still scary but easier than video. 🙂

  • Elaina Mogren
    September 1, 2020

    Never would have thought of this. Great way to get your name out there.

    • Karie
      September 3, 2020

      It is a great and easy way to start building authority.

  • Heather
    September 1, 2020

    I love listening to podcasts. It is a fantastic way to get your message across.

    • Karie
      September 3, 2020

      It truly is a great way to start.

  • Tricia Snow
    September 1, 2020

    I know I need to do this but I just do not know where to begin! Thanks!

    • Karie
      September 3, 2020

      I am working on getting a list of places to start. Hope to have that out soon.

  • Angela
    September 1, 2020

    Podcasts would be a great way to get your name out there more but makes me nervous to be honest…along the speaking in public thing!

    • Karie
      September 3, 2020

      It is always hard to do at first but once one does it a few times it does get easier.

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